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Banking with Grant County Bank is more than just a transaction for its customers and clients, it’s a place where community values and investments intertwine. As a local financial institution deeply committed to the well-being of the community over the past 121 years, Grant County Bank is taking a bold step towards emphasizing community-minded values and investing back into the communities it serves through its newest campaign, "When you bank here, you’re investing here”.

Learn the ins and outs of Grant County Bank’s newest campaign by reading on.

Grant County Bank’s "When you bank here, you’re investing here” campaign places the community at its core. From the Relay for Life Golf Tournament to providing vital resources for youth sports teams, schools and teachers, along with supporting agriculture organizations through local fairs and festivals, the bank actively engages in community-centric efforts, strengthening the bond between the bank and the people, small businesses, and organizations it serves. With seven locations across four counties in the Potomac Highlands, Grant County Bank understands the unique needs of its clients and customers. As a result, their local leadership allows them to make fast decisions and be more flexible than other larger, more commercial banks.

In addition, the campaign highlights the importance of trust in a banking relationship. As a community-oriented bank, Grant County Bank has built a strong foundation of trust by actively participating in the community's growth and progress. When clients and customers bank with Grant County Bank, they know their hard-earned money is reinvested locally, creating a cycle that benefits everyone.

Using visuals across digital and traditional mediums, the campaign artfully showcases the connection between "banking here" and "investing here." A woman checking out at the local coffee shop embodies the essence of "banking here," signifying the everyday financial transactions that happen with ease and familiarity. In contrast, the image of the school children portrays the concept of "investment here," where the bank's contributions are visibly seen in supporting local schools and educational programs.

Campaign Assets Showcase Bank & Community Connection

By visually demonstrating the interconnection of banking and investment with everyday community scenarios, Grant County Bank reinforces the idea that the prosperity of the community is intertwined with the bank's success. This approach resonates deeply with clients and customers, fostering a sense of pride and ownership in choosing a community-minded financial partner.

Grant County Bank’s "Banking Here is an Investment Here" campaign is not just a marketing strategy; it’s a testament to the bank's unwavering dedication to building a stronger, more connected community. As customers and clients engage with the campaign, they will realize that banking with Grant County Bank goes beyond transactions; it is an investment in the betterment of the communities it serves.

George Ford, President and CEO commented “Doing business locally has huge benefits for the entire community and when you bank, shop, dine, or have services performed locally, it is an investment here that will help support all of the things we love and value about our community”.

To view Grant County Bank’s campaign, visit their social media platforms and website. Stay tuned for the “Banking Here is an Investment Here” video which will launch later this year.